Useberry vs Dovetail

From $67 per month (indicative)

From $29 per user/month (indicative)

Cheaper than Maze at comparable functionality; participant recruitment is separate.

Priced per contributor; viewers are often cheaper or free depending on plan.

Free plan with limited tests and responses.

Free plan for individuals with limited projects.

Emerging

Useberry · since 2018

Established

Dovetail · since 2017

• Good value — most of Maze's capability at a lower price.
• Supports a wide range of prototype sources.
• Card sorting and tree testing included rather than sold separately.

• Turns scattered research into a searchable organisational asset.
• Automatic transcription and AI-assisted theme detection save real analysis hours.
• Good at making findings visible to people who did not attend the sessions.

• Smaller company with a lighter integration ecosystem.
• No moderated research.
• Limited built-in panel.

• It stores and analyses research; it does not recruit or run sessions.
• Value depends entirely on discipline — an untagged repository is a folder.
• Costs scale with the number of contributors.

Small teams that want prototype testing without enterprise pricing.

Organisations running enough research that findings get lost.