User Interviews vs Great Question

From $45 per participant (indicative, general population)

From $49 per user/month (indicative)

Per-participant recruiting fee plus the incentive you choose. Specialist B2B professionals cost considerably more.

Recruitment from external panels is billed on top of the subscription.

Free to manage your own participants; recruitment is pay-per-participant.

Free plan with limited studies.

Widely used

User Interviews · since 2015

Emerging

Great Question · since 2020

• Solves recruiting, which is the actual bottleneck in most research programmes.
• Handles incentive payment and scheduling logistics, saving substantial coordinator time.
• Works with whatever session tooling you already use.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• No testing or analysis features — it is recruitment only.
• Panel is strongest in North America.
• Costs mount quickly for specialist B2B roles.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Teams whose research is blocked on finding and paying the right participants.

Research-ops teams consolidating a fragmented toolchain.