Userlytics vs Dovetail

From $49 per participant (indicative, pay-as-you-go)

From $29 per user/month (indicative)

Pay-per-session pricing is unusual in this category and suits intermittent research.

Priced per contributor; viewers are often cheaper or free depending on plan.

Free trial with a small number of sessions.

Free plan for individuals with limited projects.

Established

Userlytics · since 2009

Established

Dovetail · since 2017

• Pay-as-you-go avoids an annual commitment for occasional studies.
• Both moderated and unmoderated in one platform.
• Genuinely international panel including many non-English markets.

• Turns scattered research into a searchable organisational asset.
• Automatic transcription and AI-assisted theme detection save real analysis hours.
• Good at making findings visible to people who did not attend the sessions.

• Interface is less polished than the market leaders.
• Analysis tooling is basic compared to UserTesting.
• Panel quality varies by market.

• It stores and analyses research; it does not recruit or run sessions.
• Value depends entirely on discipline — an untagged repository is a folder.
• Costs scale with the number of contributors.

Teams that research a few times a quarter and cannot justify an annual platform contract.

Organisations running enough research that findings get lost.