Userlytics vs Great Question

From $49 per participant (indicative, pay-as-you-go)

From $49 per user/month (indicative)

Pay-per-session pricing is unusual in this category and suits intermittent research.

Recruitment from external panels is billed on top of the subscription.

Free trial with a small number of sessions.

Free plan with limited studies.

Established

Userlytics · since 2009

Emerging

Great Question · since 2020

• Pay-as-you-go avoids an annual commitment for occasional studies.
• Both moderated and unmoderated in one platform.
• Genuinely international panel including many non-English markets.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Interface is less polished than the market leaders.
• Analysis tooling is basic compared to UserTesting.
• Panel quality varies by market.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Teams that research a few times a quarter and cannot justify an annual platform contract.

Research-ops teams consolidating a fragmented toolchain.