Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $49 per participant (indicative, pay-as-you-go)
PaidFrom $99 per month (indicative, Starter)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Pay-per-session pricing is unusual in this category and suits intermittent research.
Panel recruitment is billed separately from the platform subscription.
Free tier
Free trial with a small number of sessions.
Free plan with a limited number of studies and responses per month.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Userlytics · since 2009
Widely used
Maze · since 2018
Strengths
Limitations
Best for
Teams that research a few times a quarter and cannot justify an annual platform contract.
Product and design teams validating flows early and often.
All of these integrate with: Figma, Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.