Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $10 per user/month (indicative, Atlassian Marketplace tiers)
PaidFrom €15 per user/month (indicative)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Like Xray, priced per Jira user via the Marketplace. Zephyr Squad is a cheaper, lighter sibling product.
EU-hosted with an on-premise option; transparent published pricing.
Free tier
30-day trial.
Free for small teams.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
SmartBear · since 2016
Emerging
Testiny · since 2022
Strengths
Limitations
Best for
Larger Jira organisations with test libraries big enough that reuse matters.
European small and mid-sized teams wanting simple test management with local data residency.
All of these integrate with: Jira, Jenkins, Azure DevOps.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.